BioWare and Electronic Arts announced last week, amid reports of dropping subscription numbers, that SWTOR would be changing its business model from subscription to free-to-play. It didn't have to follow the free-to-play trend, because, well, it was supposed to be a special case.īut things change fast. Game monetization expert Ramin Shokrizade examines what happened to the subscription model's great hope.Ī long time ago in a galaxy far, far away, Star Wars: The Old Republic was vaunted as the kind of large-scale, massively mulitplayer online game that would justify a monthly subscription. Last week, EA and BioWare Austin said Star Wars: The Old Republic would join the free-to-play ranks.
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